Bargain calls widen Softbank loss

Japanese communications firm Softbank has widened losses after heavy spending on a new cut-rate phone service. The service, launched in December and dubbed "Otoku" or "bargain", has had almost 900,000 orders, Softbank said. The firm, a market leader in high-speed internet, had an operating loss for the three months to December of 7.5bn yen ($71.5m; £38.4m). But without the Otoku marketing spend it would have made a profit - and expects to move into the black in 2006. The firm did not give a figure for the extent of profits it expected to make next year. It was born in the 1990s tech boom, investing widely and becoming a fast-rising star, till the end of the tech bubble hit it hard. Its recent return to a high profile came with the purchase of Japan Telecom, the country's third-biggest fixed-line telecoms firm. The acquisition spurred its broadband internet division to pole position in the Japanese market, with more than 5.1 million subscribers at the end of December.

Recommended Articles

Profits stall at China's Lenovo

250.txt

Weak dollar hits Reuters

053.txt

Ad sales boost Time Warner profit

001.txt

Google shares fall as staff sell

274.txt

France Telecom gets Orange boost

112.txt